top of page
Woman with Horse

Brand Ambassador Programme

Our Services

Tally Ho Tack and Togs is delighted to announce the launch of its exclusive Equestrian Brand Ambassador program. We'd love to hear from you if you've been looking for an opportunity to combine your passion for horses with a role that rewards you with commission, discounts for friends and family, and a chance to try and test new products. Read on to find out more about this exciting opportunity...

Want to be a Tally Ho Tack and Togs Brand Ambassador?

Most of us have noticed a change in the way the equestrian community helps to market brands and products to prospective customers. Once upon a time this was just via Sponsored Riders, but now there are Brand Ambassadors and Influencers as well. If you’re considering one of these roles, knowing more about each one is probably a good idea.

What’s the difference between a Sponsored Rider, an Influencer and a Brand Ambassador?

A Sponsored Rider receives products and donations to help fund their sport. They’re usually riders that are out competing so that their sponsor’s brand gets exposure to other equestrians, i.e., via branding on saddle pads, jackets etc.

An Influencer is as its name suggests, i.e., able to “influence” their network of friends, family and fellow equestrians to buy certain products. This is usually because their opinion is valued and respected. Quite often instructors are people of influence as they're trusted.

A Brand Ambassador is an advocate for the brand they represent. They don’t get “paid” as such for what they do, but they do get a “package” of benefits.

Why are we looking for Brand Ambassadors?

The reason why we’re looking for Brand Ambassadors is because we’re trying to connect with passionate riders or horse owners who are at the heart of their local equestrian community, so they can tell other equestrians what we do, i.e., we stock a great range of products from all the must have brands and were usually first off the mark with the latest news on the hottest must have brands. With free and fast UK delivery (most next day) on all orders over £50). Were constantly evolving and building the brand.

What does being an Tally Ho Tack and Togs Brand Ambassador involve?

Being at the heart of your local equestrian community means that:

  • You’ll be expected to promote Tally Ho Tack and Togs in your local equestrian community, i.e., at the stables where you ride or keep your horse, at your riding club, at local shows etc, as well as online via social media.

  • Use your initiative and be able to work without supervision to engage with potential customers without being asked to do so, follow up with them to check if they need help with products that they are considering buying, monitor customer satisfaction and obtain reviews.

What characteristics are Tally Ho Tack and Togs looking for in their Brand Ambassadors?

Getting the word out about Tally Ho Tack and Togs in your local equestrian community will be challenging and hard work in this massively competitive market. So, to be successful, you’ll need to demonstrate the following characteristics:


#1 Reflect Tally Ho Tack and Togs personality

You personally need to reflect the values and personality of our brand. For prospective customers to understand what the purpose of Tally Ho Tack and Togs is, you need to be able to articulate these yourself to be convincing and authentic.

#2 Demonstrate the marketing objective of this role

You need to have a sociable personality with an approachable demeanour and be able to market Tally Ho Tack and Togs – the real objective of this role. This doesn’t mean you need a degree in marketing before you can apply! In fact, it’s not necessary at all for this position. What is necessary, however, is a basic understanding of our core messages. Full training will be given on this.

#3 Be passionate

Your passion for all things equestrian will be genuine, infectious and energetic.

Is there anything else that is required?

To be considered for this exciting opportunity, you need to:

- Have a significant following on at least two Social Media channels

- Be familiar with live streaming, uploading and collaboration

- Be aged 16 or over

What can you expect as a Tally Ho Tack and Togs Brand Ambassador?

You will:

- Enjoy an unlimited personal discount of initially 10% this increases with sales driven by you

- Have an exclusive 10% discount code to share with your local community

- Receive a minimum of 5% commission on sales made with your discount code

- Have the opportunity to progress within programme rankings, earning more commission

- Get advance news of new brands, products and promotions

- Get exclusive team merchandise starting with a FREE welcome hoody

And much more!

Could you be a Tally Ho Tack and Togs Brand Ambassador?

If you believe that you're the perfect equestrian for this role, we’d love to hear from you, Download the application form here

Return your completed forms by email to

Get Your Own Discount Code

You get your very own discount code and QR code. You can order posters with your codes for your local stables/yard etc. Every time your code is used you earn commission.

Trial Products

Make videos that engage customers and generate sales. Keep the items for your own use....who doesn't like


Get Personal Discounts

The more your code is used to generate sales, the more you progress through the programme earning higher commission and personal discounts.

Tried and Tested

Tally Ho Tack and Togs Tried and Tested is our brand ambassadors page. It's a dedicated page to upload content and publish your code to get those sales and earn that commission.

Girl with Horse
bottom of page